by Alex Poletti
Photo by David J. Phillip / AP Photo
With New England Patriots quarterback Tom Brady headed into free agency, many expected the six-time Super Bowl champion to start his first foray into the open market with a big announcement. Brady delivered, announcing the launch of his new production company, 199 Productions, a platform through which the signal caller can dump all of the extra footage of other teams’ sidelines he has accumulated over the years with the Patriots.
“I named the company 199 Productions because I was selected with the 199th pick in the 2000 NFL draft,” Brady says. “Coincidentally, that’s the number of hours of video I have of [Bengals head coach] Zac Taylor talking to players and staff on the sidelines.”
Though universally regarded as one of the greatest to ever play, Brady has encountered his fair share of scandal during his tenure as a Patriot. He almost found himself in hot water again in 2019 when two men employed by New England owner Robert Kraft were caught filming the sidelines of a Bengals-Browns game, a clear violation of the NFL rules.
“199 Productions is a global multi-platform content company to develop original premium content,” Brady continues. “Most of that original premium content will come in the form of low-quality hand-held video of NFL practices, gametime conversations and coaches’ signals filmed without the knowledge of any party involved.”
Some sports pundits see this announcement as a precursor to Brady moving out West to LA, following a similar trajectory to LeBron James, who founded SpringHill Entertainment a few years before joining the Lakers.
“Honestly, the footage just took up a lot of space,” Brady explains. “I couldn’t store it all on my laptop any more, and it seemed like a waste to throw all this perfectly good scouting material away, especially when I can still use most of it for next season.”
While TB12 has made the primary purpose of the company clear, he also intends to follow through on his promise to create new content, notably teaming up with the directing duo Joe and Anthony Russo, the creatives behind the last two installments of the “Avengers” franchise.
“We’re really excited to work with Tom on some new projects,” Joe Russo says. “We have one that we’re workshopping, and I don’t want to give to much away, but it’s called ‘Sean McVay’s Play Call Sheet.’”